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Brand Manager Resume & Cover Letter

In this page you'll find resume (curriculum vitae / cv) sample and covering letter (also known as: job letter, application letter, or cv letter) for brand manager job title.


Dear Mr. Smith,

Upon review of your posting for brand manager at you organization, I was eager to send my resume for your review. As an enthusiastic expert with years of serving experience, I'm qualified to make an immediate and positive impact on your business in this position.

My work experience has qualified me to excel as your new brand manager. My additional strengths in time management, team working, and problem solving, support me to thrive in this position.

Highlights of my career background & resume responsibilities for this job include:

- Crafting & driving the strategic 3 year vision for the following brands: (a) tilda block packs (b) tilda steamed basmati (c) tilda grand & (d) humara by analyzing market & consumer dynamics & proposing recommendations to grow each brand.

- Commissioning primary market research; including writing the research brief as well as aiding the formation of discussion guides, questionnaires & monitoring & chairing focus groups.

- Proposing pricing recommendations in order to meet financial objectives. recommendations included when promotions were planned; changes to the product formulation & to compete with other brands. pricing & promotion tactics based upon p&l accountability & impact upon the business in terms margin contribution to the company & sales delivery.

- Forecasting annual volume aspirations based on current & forward market analysis.

- Formulating tactical & promotional annual plans with the sales team to help deliver volume requirements in a strategic fashion; including tailored trade/consumer promotions & support for assigned brands & customers.

- Working with the advertising agency to brief the agency to aiding the development & creation of a tv advert to support tilda grand including using the proposed creative routes to create 6 sheet options, press advert & btl assets.

- Consumer driven brand activation such as shopper marketing including; tv, press & radio advertising, pr, in-store coupons, digital, sampling. bespoke activity in sainsbury's on tilda humara delivered higher ros vs other established skus within 3 months of launch.

- Presenting marketing plans & npd to customers on a 6 weekly basis. trade presentation on tilda grand & humara resulted in all customers listing the product in their accounts & ordering significant volumes including sainsburys & waitrose.

- Packaging changes to include adaptations, current changes to ensure these are fir compliant before the new legislations kick in. working with wider stakeholders including operations, production, procurement & factory staff to monitor packaging stock levels, use up & sufficient stock is available to manage customer demand.

With my excellent knowledge, skill, abilities and previous experience, I could swiftly surpass your expectations as 'brand manager'. I look forward to discussing the position in further detail. Thank you for your consideration.

Flori Rothenberg



Job description duties:

- Managed the global marketing & communications strategy.

- Managed day-to-day projects with agencies & all key stakeholders to create brand materials to support the games' atl strategy keeping the campaign consistent across all forms of media. these assets include; packaging, pos, online ads, print & tv.

- Experience of managing high budget projects as well as keeping track of the day to day budget management for the marketing team during the year.

- Conceived, developed & executed a successful april fool project - 'football manager 1888' which gained brand exposure in mainstream press we would not usually reach & helped grow our social media fan base significantly. we also saw a record number of unique daily website visits.

- Managed the production, placement & release schedules for an unprecedented level of video content announcing new features of the game. daily releases took place over six weeks resulting in over 2 million youtube views supporting the games announcement.

- Developed additional graphic design & video editing skills. during this time i edited a feature video for a product launch that appeared in vue cinemas & gained over 800,000 views online. i also created basic graphic assets & resizing/ editing work using photoshop on brand assets.

Type of Job Contract
Part Time
Education Degree
Total Career Experience
7 Years of Exp.
Marital Status
Driving License
Target Job
brand manager II
Working Availability
3 Weeks
Expected Salary
Fields of Interest
political science


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