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THE PRESENTATION CONTENT - PRESENTATION SKILLS CHAPTER 2

No presentation without content. Do not open Powerpoint ! In fact, never start behind the computer. The first phase is a phase of discovery, ideas and trying. Everything is possible and everything is allowed. To stimulate the creative process, it works best when starting with a large sheet, a whiteboard or many sheets of paper. Start by displaying content with keywords. Which points must and can all be made? Think about pictures. A graph, a beautiful image, a technical representation. Also display these schematically on the sheet. Release yourself. Imagine scratching and drawing.

Carlijn could start to put the name of the project in the middle of the magazine. Around it keywords, what should be said about it? Drawn pictures of nice clips or photos to show. Bas can start with the name of the new tool in the middle. Around it keywords, benefits, development, pictures, cross-sections.

The next step is to come up with stories and examples. The public remembers a story or an example much better than a stream of information actually displayed. If there is a nice opening or closing sentence or anecdote in you, make a note of it immediately! With examples and stories you can show your enthusiasm to the public. Make it personal (if possible), show your passion. This works very well to involve the audience in your presentation. Take Bas, as an IT professional, not the most obvious person when talking about personal passion. What he does is very abstract for his audience. When he tells how he experienced it to get his tool working or what the circumstances were then ("I jumped up and threw my coffee, which ran straight into my PC that burned spontaneously! But nothing could disturb my joy, I grinned around with the smell of fire in the background! Kees of the administration thought that I had gone mad. ') It is easy for the public to feel connected and to make a connection with Bas' activities.

With all these ideas, stories and images in hand, it's time to come up with a structure. A structure is very important. Keep in mind that an excess of information does not work. Do not fan in all directions either. Think of everything you want to say whether it really contributes to your message and the connection with the audience. If not, erase it. Simplicity in message is your goal.

Simplicity and a clean, clear structure should be the basis of every presentation. You achieve this by clearly knowing what you are going to say and then applying the Hamburger method. The Hamburger method means that you first tell what you are going to do, then you tell the content (the meat part), after which you decide to summarize what you have just told. However, living alone and only on hamburgers is unhealthy. Provide variation! You do this by thinking about your structure where there is room for a story, an example, a film or visual images.

With the structure in mind you can work on writing out the presentation. Not in Powerpointbut in a word processor or on paper. Put all your material around you, with the structure closest to you so you can quickly look at it. It is usually best to start with the 'meat' of your story. The middle part. Write in colloquial language. Do not make long sentences or long words. Do not use words that the public does not know. (Bas must pay attention!) Then you can focus on the introduction and the lock. In the introduction it is important to introduce yourself, to tell what the audience can expect: how long does the presentation take, what are you going to tell and preferably you want a good entry. A good first impression can generate a lot of goodwill from the public. Do not force anything and do not think of anything that you do not support. Michel can't start with a joke about dismissals, given the loaded subject. Bas as a typical nerd should not try to make an easy comment as an entrant. Keep it personal and do whatever suits you.

For presentations that aim to convince people, such as Carlijn's, it is important to tell the audience in the introduction what they have to listen to the presentation. 'This is your chance to make a unique project possible, which reveals major social problem' X 'and will cause a great deal of controversy.' Keep the introduction short and powerful.

Preferably you want a splashing lock. If you fall into something: use it. In any case, tell me briefly what you have told and what you want the audience to take with you from your lecture. There is something that will always be appreciated: stop a little earlier than you said. Go never longer. The audience has set itself up for a certain amount of time and will become tired and restless when they have to listen for longer.

Exercises: Content

- Use a whiteboard or a large white sheet. Write in the middle a key word, core image or (preliminary) title of your presentation. Now write everything you can or want to use in the presentation in key words. If you have ideas about visual support, write them in sketch form with the keywords where you can use them. Start with this and continue until you have no more ideas. Then wait a day and note each time you have an extra idea for content or an extra image. This way of working is called 'mind mapping '.
- Think of stories, examples and anecdotes. Come up with as many of these stories as possible. Do not stop and do not judge yourself. Write them sketchily at the key words where they fit. Get the most inspiration from personal stories and examples. (You do not have to use it in the final version.) You can also think of well-known examples, proverbs or events. Write as much as you can. Wait a day and every time you have an idea write it again.
- Take an a4. View the sheet you have. Now create a structure in blocks on the new sheet. Write down what you want to start with, which order you will use, where you end, what needs to be finalized. Select which stories / examples and which images you want to use. View the structure and evaluate each element on its function. Does it contribute to conveying the message of the lecture? Be strict: is it really necessary? Is the structure clear and clear? Take plenty of time to get a simple and clear structure. Use multiple a4's. View in the structure whether there is enough variation in the presentation. Also make a note of all your ideas about visual support. Which pictures / graphs / videos belong to where? Vary with story, example, graph, arguments, movie etc.
- Write out your presentation with a word processor. Most people find it most pleasant to start with the middle piece and later the introduction and lock. Think of the Hamburger method: first tell what you are going to tell, then tell your message and end with a summary of what you have told. Write in colloquial language. Pay attention to the background knowledge of your audience. Summarize where you are in your story for long presentations. Process your stories and examples. Read your sentences aloud, to hear how they sound in spoken language.
- The better you control the substance, structure and key points of your presentation, the less nerves you will have in the future. How well are you familiar with the content? Summarize the contents of your presentation in one key sentence. (Note: this is a different sentence than the target sentence of the previous chapter.) Example for Carlijn. Her goal is: Convince donors to invest in the film. Her content could be: This film will be the most innovative and discussed film of this year.
- The elevator test. Summarize your presentation in 30-45 seconds. The name of this exercise is derived from the following scenario: imagine you have the chance to tell your story to a very important person, you only have the time of a lift ride. You have to do it in 30 seconds! It may not apply to you, but always do this exercise. It forces you to crisply display your content, fix it on the most important points and you become more familiar with your material.

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