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What Does a Social Media Specialist Do

A social media specialist is actually an internet marketer who specializes in the medium of social media. In order to reach as many people as possible, social media specialists are increasingly called upon.

What Does a Social Media Specialist Do

The activities of a social media specialist consist of devising, developing and optimizing social media campaigns. Think of campaigns on and through Snap-chat, Facebook, Instagram, Twitter and LinkedIn.

Your tasks and activities (may) consist of devising and developing the campaign within the set deadline and budget, substantiating the campaign by means of market research, target group analyzes, keyword analyzes or competition analyzes.

Features of social media specialists

Below are the personality traits that suit the profession of social media specialist. Do you've the same personality? Then social media specialist might be something for you. Not sure which personality traits you've? Then find and take a career choice test.


  • initiating and starting work
  • directing and leading people
  • take and bear responsibility
  • in business: work where you run financial risks


  • study things thoroughly
  • solve problems through analysis
  • specialist work
  • continuing to learn and gain knowledge
  • research

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