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The Future of Job Boards in 2020

Job boards need to change and improve their services in 2020 if they don't want to take the road of print media. Clients have been looking for alternative ways to advertise jobs faster, cheaper and more effectively than job boards. Social Media platforms such as Twitter and LinkedIn are now leading the way in a new job market where supply and demand meet. These new social media tools are increasingly able to connect suitable jobs and communicate with people.

The Future of Job Boards in 2020

So what does this mean for job boards? Probably a slow death if they stop innovating and stick to "too" high prices and low service level. Their business models are unsustainable because customers no longer accept this today or tomorrow. But this industry is changing and efforts are being made to ensure that customers continue to pay for the high advertising prices to actively reach jobseekers.

Here is a top 10 list of some excellent innovations that every job board should embrace:

1- Lower, free or pay-for-result pricing

This's at the top of my list. I've not paid for a vacancy since 2008, through my own recruitment agency, but I would reconsider this approach if cheap and effective alternatives are offered! An overview with more than 65 FREE job boards can be found here, but don't forget online market places such as Craigslist, eBay / Marktplaats and others.

2- Smart matching algorithms

Either make search easier making it easier for job seekers to match their profile with a job, without the need to be a Boolean expert. Best practices: Jobfox and Realmatch.

3- Focus on the candidate

Job boards should focus more on the candidate and provide information, or a community, about resume writing, job search, interview techniques, salary information, and company reviews "preferably from Glassdoor ". These career advice and coaching services add value to the jobseeker, making them return to the website more faithfully and more often "Monstercoach, ikki.nl" and please, don't let them jump through all these hoops before they can apply!

4- Consolidation of job boards

The landscape is so diverse and unclear for the average person. Even for professionals, the forest can no longer be seen through the trees. Consolidation is likely to be inevitable with so much competition from job boards operating at lower costs and other multifunctional online alternatives. Growth is for strong niche job boards that, with tailor-made functionality, have a proposition that perfectly matches the needs of their target group such as mediabistro.com.

5- Offering candidate surveys and benchmarking services to employers

When we talk about adding value through job boards, other than just offering a job advertising platform for a fee, offering candidate surveys is worth considering. Now, not all job boards need to offer this service, but if you as an employer are looking to improve the recruitment process then candidate surveys and benchmarks can be important.

6- Extensive syndication of vacancies

Syndication makes it easy for job seekers to view or receive jobs when and where they want; through mobile applications "iPhone, Android, Blackberry", widgets "DoNanza", custom RSS feeds, email Job Agents or Twitter Direct Messages "Jobsite.co.uk". Cross-posting from employer jobs to relevant website can also be beneficial to reach a wider audience. A service that's already offered by companies such as Monsterboard or Job-Brokers. A mobile-friendly website is also a must these days because mobile internet use is increasing very quickly.

7- Offering online career events "customized"

I personally have had great success with custom online career events for specific audiences in the past. They're a great way to attract a large audience and provide them with relevant real-time information during chat sessions. Such an event can be further supported by a rich multimedia experience with company videos, audio recordings and presentations with voice-over.

To be clear, I'm not referring to Virtual Job Fairs "such as Monster Virtual Job Fair" now because they're open to other competitors and to a wide audience. There's still a gap in the market for tailor-made online events, offered by job boards.

8- Stimulating referral recruitment

This needs no further introduction except that this's more content than a social sharing button on a vacancy page. Now online referral recruitment initiatives, such as Jobster.com, haven't been successful in the past. But take a look at other start-up companies who have a slightly different approach who believe in the approach of "find a company first and then the job".

9- Real-time communication such as chat, VoIP and video conferencing.

Unfortunately I don't know any 'best practices' but they'll probably be there. Leave a comment below if you know a good example!

10- Strong integration with social media

To promote a richer user experience and collaboration "see points 3 and 8", more job boards will embrace social media. Simple techniques already exist for importing LinkedIn profiles, social sharing "AddThis" or checking who can introduce you to a company " Simply Hired ". The fact that many job boards don't yet support this shows the lack of innovation. The following job boards are already well advanced; Superscout, College recruiter or Dice Talent Network.

What do you think will happen? Is the future of job boards dead, social or..

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