The Artificial Intelligence technology in HR
Artificial intelligence is increasingly present in the daily lives and routines of the most different teams in a business. When we talk about HR, it is clear that it is not left behind, and they are increasingly automating themselves and making their processes intelligent and combined with technology.
As technology becomes increasingly integral to companies' outcomes, grasping its significance as a crucial tool in diverse HR processes can significantly impact your strategy.
How is your business looking at artificial intelligence in HR? Let's talk more about the topic!
Current HR and demands for efficiency
Gone are the days when HR was just a bureaucratic sector that dealt with signatures in organizations. Increasingly, this is an extremely strategic team that takes care of one of a company's most important assets: its people.
The scenario of this department has been marked by several transformations, especially when we talk about technology and the need for innovation to maintain competitiveness.
With companies increasingly recognizing human capital as a crucial point in their journeys, HR has been changing its processes at all ends. From recruitment and selection to onboarding, training, and talent monitoring, every point of contact between the company and the employee needs to be rethought, humanized, and technological, whenever possible.
Artificial Intelligence in HR: Basic Concepts
Technology and tools are already becoming common in HR, and even in basic tasks, AI is now used in many everyday operations.
Although it is an increasingly current topic, the concept of artificial intelligence dates back a long time: in 1955, it was created by the American John McCarthy, from Dartmouth University, in a study to “teach” machines.
Of course, since then there have been many updates and possibilities regarding this concept, but that's what artificial intelligence is about: developing technologies, machines, or software, similar to the human mind, that perform cognitive functions and solve problems through interaction, perception, visual learning, reasoning, natural language processing, and planning.
Artificial intelligence in HR can be used and applied in different ways, such as:
-
Recruitment and selection: with AI, the process can be increasingly faster and more efficient through strategies that value personalization so that companies can find the best talent.
-
People development: AI is a great ally for training and development programs for employees, ensuring that different skills are stimulated in your teams.
-
Performance management: Artificial intelligence identifies patterns, provides data, and ensures that employees’ development is monitored assertively. This makes it possible to anticipate problems and establish realistic goals for the environment.
-
Data and insights: and of course, there is no way to talk about AI without talking about its great strength in generating valuable data and insights. With it, it is possible to collect, organize, and analyze large volumes of data related to employees. With this, it is possible to create appropriate strategies for the scenario and differentiate yourself from the competition.
Advantages of AI in recruitment and selection
AI can be used in various processes within HR and is a great benefit for the recruitment and selection of organizations. So that you better understand the technology in practice, we have gathered some of its benefits:
Agility in processes
Through the use of artificial intelligence in HR, processes become more agile and targeted. No more wasting hours and hours analyzing CVs manually and with little assertiveness.
With AI, it is possible to carry out prior analyses based on the vacancy definitions, and with the crossing of data and information, the technology helps to pre-select the talents that best fit the needs of the role.
Reduction of unconscious biases in processes
A major problem within recruitment and selection is the choice of candidates based on unconscious biases of the employees who are part of the process.
With technology and AI, these biases are reduced; after all, here we are talking about analyzing real data and the information provided. With this, the company also tends to gain diversity and innovation in its vacancies.
Productivity increase
Even though HR is no longer just a bureaucratic area, there is no denying that there are still many repetitive and operational tasks within these teams, right?
By leveraging technology, manual and repetitive tasks can be removed, allowing individuals to concentrate on strategic tasks for recruitment and selection.
Cost reduction
AI is a significant cost-saving tool as it automates repetitive processes, boosts productivity, and cuts unnecessary expenses for the team.
But much more than that, with more assertive choices of candidates with the help of artificial intelligence in HR, the chances of this employee leaving the company quickly are reduced, avoiding expenses with professionals and new selection processes.
Future-proofing HR with AI
Just like any change or innovation, it takes time to adapt and test to understand what works best in your business. When we talk about artificial intelligence in HR, it is necessary to be clear that this technology does not come to “steal” the place of professionals in the area but rather to act side by side as a tool to boost business and results.
It's common to fear the "competition between machines and people," which is why professionals must prepare and undergo continuous training to effectively utilize technology in their daily tasks.
AI is reshaping industries and will have a growing impact on every HR activity. If you haven't already embraced it, now is the time to update yourself to stay aligned with market trends and innovation!
"How is your organization approaching and investing in artificial intelligence in HR?" Now that you have a better understanding of the topic, seize the opportunity to implement these actions in your daily operations and set yourself apart!