8 benefits of social media marketing

HOME / 8 BENEFITS OF SOCIAL MEDIA MARKETING

Social media marketing has become an important (rather, very important) part of online marketing strategies. Both large companies, multinationals or SMEs have discovered how social media can contribute to success and growth in all areas of their business. We will show you here 10 advantages of using social media in your marketing strategy.

1. Social media speed

Social media is lightning fast ! How often do you hear that a news item makes the evening news, but that it was already known through social media much earlier?

The launch of new products can therefore be announced very quickly. Much faster than when you, for example, prepare a flyer to put in the letterboxes of consumers. When a social media campaign catches on with the target group, it can be quickly spread across social media like an oil slick.

2. Huge range

Social media is in! As a result, many consumers are active on these online channels. This means that when you start a social media campaign, it will be easily picked up by your target audience and, in the best case scenario, shared again. As a result, more and more people will see your message, increasing your brand awareness !

3. The snowball effect

Many people are actively present on various social media channels. Because of this, there is a very good chance that an interesting message will be shared by a lot of people, creating a kind of snowball effect . This will spread the message very quickly !

4. Positive influence on SEO

SEO or search engine optimization is mainly applied to websites, but it's also very important for social media. When you publish good content that is popular among the other social media users, Google will consider it relevant and will make you easier to find in the search engines.

5. Social media marketing is measurable

Many social networking sites can display statistics from the company page. This allows you to quickly and easily check the reach of your messages, when your fans are online,... This gives you relevant information about your target group. This way you can check what the better messages were, which time had the greatest reach, .. This way you can better tailor your strategy to your target group .

6. Relatively low cost

The use of social media channels is free . All that costs is the time it takes to manage and maintain your social channels.

7. Easy interaction with audiences

Interacting on social media isn't difficult! You do need to know what your target audience wants. Only when what you post meets their needs can you generate a social interaction . You can also generate interaction by responding to messages from your target group.

8. Mobile use

Social media is a mobile phenomenon ! More and more consumers use social media through their mobile devices such as smartphones and tablets. That way you can reach them anytime and anywhere , at least if they have a working internet connection. Thanks to this mobile revolution, consumers can therefore consult the internet and social media at any time to look up information about a company or product.

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