What Does 'Advertising' Mean?

The advertising is a powerful promotional tool that can be utilized by organizations, companies nonprofit, state institutions and individuals to notify a specific message that's relative to your products, services, ideas or another things having as goal one given group. Therefore, advertising is vitally necessary for both advertisers to realize the answer to a essential basic question: Is the advertised product salable or not?

Advertising, in a broader sense, is a component of so-called market technique because it is one of elements that make up the promotion blend and whose importance and priority depend on products, services, ideas or others that promote organizations, companies or people; on another hand, the market to which they are directed and, finally, the goals they set themselves. In an even more particular sense, advertising is a far-reaching impersonal kind of communication because it utilizes massive intends of communication, such as television, radio, press, internet, between others.

Advertising, in brief, is a component of various activities of marketing techniques, more especially promotion, which serves to communicate the message of an identified sponsor to a particular audience, using intends that have a cost and are impersonal and long range, as we said before, television, radio, etc.

Advertising is one of elements of a blend of promotion or communication, being the most effective when promoting a product or service. Advertising consists of notifying, displaying and reminding the general public of a product or service. On the another hand, it persuades, stimulates or motivates a purchase, consumption or utilize, across the utilize of communication and impersonal intends, that is, across a communication and media that are aimed at several people at the same time.

Advertising is an advertisement or message that's sent to general public across advertising media or channels. We must also say that we must not confuse advertising with propaganda, which is the dissemination of doctrines or ideas, such as religious or political ones.

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See also: Glossary [ A ]