Consumer Insight

What Does 'Consumer Insight' Mean?

Is an unique, insightful observation - insight into hidden needs, real motivations and problems of client. it is a deep understanding of how the target audience behaves. eg 'when i've a cold, i need to behave quickly, i want a drug that will be effective and will let me to obtain back on my feet quickly, live a normal life.'

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See also: Glossary [ C ]